How To Shop Black-Owned Like A Pro This Black Friday
Black Friday is here again, the one weekend when shopping becomes a sport and everyone’s inbox looks like a war zone of deals and discounts.
But if you’ve ever said, “I’m shopping Black this year”, this is your moment to prove it.
Since 2020, Google’s Black-Owned Friday Campaign has been transforming the biggest shopping day of the year into a movement. But we can’t always rely on Google to keep doing the work for us.
Search “Black-owned fashion brands” today, and you’ll get a random list of big names, outdated links, and brands that haven’t dropped a collection since 2020.
We’ve done the deep work that Google can’t, curating verified, active, and thriving Black-owned brands that are ready for your clicks
So instead of getting lost in the algorithm, you can explore My Black Gallery, your direct link to discover, compare, and support real Black-owned businesses.
Welcome to our version of Black-Owned Friday.
How to Shop Black-Owned This Black Friday (and Every Day After)
1. Start with MBG’s Directory
Think of the MBG Directory as your digital shopping mall — curated, credible, and community-led.
From skincare made in Lagos to accessories designed in London, every brand is handpicked and listed with authenticity.
2. Shop by Category
Maybe you’re hunting for a statement outfit. Perhaps you just need a serum that gets your skin.
We’ve made it easy to search by category:
Women’s Fashion → Bold, creative, culture-rooted designs.
Men’s Fashion → Elevated essentials for the modern man.
Beauty & Skincare → Ritual-worthy products powered by nature.
Each brand page links directly to their site, so you’re not just window-shopping; you’re supporting.
3. Browse by Shipping Options
We get it, a few things sting like finding the perfect brand only to realise they don’t ship to you.
That’s why MBG makes it easy to filter by international shipping and In-Store, so you can support locally and across borders and continents.
4. Shop by Price
Luxury, affordable luxury, and everything in between, MBG lets you find your lane with easy price filters.
Whether it’s under $100 or investment-level splurges, you’ll find something that fits your budget and your values.
5. Leave a Digital Footprint That Counts
Every share, review, and save amplifies a Black-owned business.
Your review could be the reason someone discovers their next favourite brand.
So this Black Friday, skip the chaos.
Shop the culture.
And make every purchase
This Black Friday, shop like it matters.
Discover Black-Owned Businesses Across The Globe
Woman-Owned | <$20 | In-Store | International Shipping | Nairobi, Kenya