Pound Cake

One Red Shade for Every Lip Tone

Woman/Man-Owned | <$20-$50 | In-Store | International Shipping | Philadelphia, USA

Camille Bell & Johnny Velasquez (Founders)

Behind The Brand

I’m Pound Cake, and I’m flipping the beauty industry on its head. I make lipsticks that actually match your undertones, not just your skin tone, because I’m done watching people settle for “close enough.”

I was born from the frustration of seeing makeup ignore the fact that undertones matter, especially for Black and brown folks. My founder, Camille, built me to serve your face, your tone, your confidence. My shades? They’re bold, vegan, cruelty-free, and built to last through your loudest laughs, your messiest eats, and your wildest nights.

I don’t do generic. I don’t do “universal shades” that magically suit no one. I make colours that are designed for you. I want your lipstick to look like it belongs, like it was made with you in mind, because it was.

Choose me because you’re tired of bending to beauty standards that weren’t built for you. Choose me because your undertone deserves respect. Choose me because when you walk in, your lipstick should already be making an entrance.