Reframe

Clinical Clarity. Inclusive Results.

Woman-Owned | $100+ | Domestic Shipping | Los Angeles, USA

Savannah James (Founder)

Behind The Brand

When her daughter once told her, “I want to grow up just like you,” Savannah James stopped and asked herself a question that would change everything: What am I building, and what legacy am I leaving behind? That reflection sparked the birth of Reframe Beauty, a skincare line blending rigorous clinical research with a mission for true inclusivity. Launched in 2025, Reframe partnered with Howard University’s College of Dermatology to test its formulas across the entire Fitzpatrick scale, ensuring proven efficacy for all complexions, a milestone that set it apart from many of its peers.

Featured in Cosmopolitan, Allure, Essence, and Harper’s Bazaar, Reframe is among the first celebrity-founded skincare brands to clinically validate inclusivity across all skin tones. The debut collection featuring Pigment Processor (a brightening serum), Compression Complex (a sculpting moisturiser), and Circadian Cream (an overnight collagen treatment) captures the brand’s focus on thoughtful formulation and sensory experience. Each product is vegan, cruelty-free, fragrance-free, and dermatologically validated. The brand is designed not just for “one tone,” but for real skin in the real world.

Beyond the sleek packaging and celebrity recognition, Reframe Beauty is a message of confidence, community, and care, redefining what “clinical skincare” means through representation and research. It’s a brand for people tired of compromise, those who want skincare that works with their skin, not against it. For Savannah James, this is about rewriting the narrative of who gets to see themselves in science.