Where African craftsmanship meets Parisian precision

Man-Owned | <$100+ | In-Store | International Shipping | Abidjan, Côte d’Ivoire

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Elie Kuame (Founder)

Behind The Brand

Born in Abidjan, Côte d’Ivoire, with Ivorian-Lebanese heritage, and trained between Paris and Milan, Elie Kuame stands among Africa’s most respected couture designers. Elie’s prêt-a-couture brand is known for its architectural tailoring, intricate detailing, and quietly powerful approach to luxury.

Elie’s career began with a fascination for structure and the way clothing could change how women carry themselves. Over the years, he’s built a label that reflects his dual worlds: the warmth and creativity of African craftsmanship, fused with the discipline and polish of European couture. His collections balance precision, sculpted silhouettes, fluid movement, and classic techniques reimagined through a modern lens.

What sets Kuame apart is his brand champions slow fashion, ethical production, and respect for the artisan. Every piece is designed to celebrate the woman wearing it, her shape, her poise, her story. For Elie, couture isn’t about spectacle; it’s about intention.

From red carpets to global fashion weeks, his work continues to redefine what African luxury looks and feels like, not an imitation of Western fashion, but a confident evolution of it.

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Ibrahim Fernandez