Rich Beauty

Where ordinary become extra ordinary

Woman-Owned | <$20 | In-Store | International Shipping | Nairobi, Kenya

Huddah Monroe (Founder)

Behind The Brand

What began as a dream in Nairobi has grown into a cross-continental beauty movement. Founded by Huddah Monroe (Alhuda Sonie Njoroge), Rich Beauty was born from a simple but radical belief that African skin deserves more than token shades and imported promises. From her beginnings as a public figure with a flair for reinvention, Huddah transformed her influence into purpose. She set out to change what “beauty for us” looked like.

The brand speaks directly to melanin-rich skin tones and everyday women who want luxury without distance. Testimonials like: “Finding makeup that matches and flatters my skin tone has always been a struggle — until now”, reaffirm the brand’s mission

Rich Beauty’s product range spans matte lipsticks, glosses, lip oils, blushes, bronzers, skincare serums made for the African climate, hair-care essentials and even apparel & accessories. The brand positions itself as cruelty-free and inclusive: “We prioritise high-quality ingredients … Our products are formulated to cater to different skin types … Yes, … we do not test our products on animals.”

Today, Rich Beauty stands as one of Kenya’s most visible homegrown beauty exports, with a growing presence across Africa and Dubai. Huddah’s fearless approach has earned her features in major publications such as Business Daily Africa and inspired a new generation of entrepreneurs, proving that beauty, when done with intention, can be both a mirror and a movement.