As Seen on ITV’s Shop The Show: The Best of Black-Owned Beauty Brands
While the rest of the UK was easing into another weekday morning, ITV’s This Morning turned its cameras toward Black-owned beauty.
Led by beauty journalist Keeks Reid, the segment spotlighted a lineup of Black-founded skincare, haircare, and wellness brands on daytime TV.
It was a beauty feature and visibility in real time with founders and their products being discussed with excitement and celebration.
So, whether you caught it live or not, here’s a recap, and yes, many of these brands are already verified and listed on the MBG Directory.
Let’s give them their flowers.
Haircare Brands
Her Manketti Oil range is legendary nourishing and hydrating.
Keeks called it one of those “worth every penny” lines, and we couldn’t agree more.
Innovative, community-led, and proudly science-driven. RUKA continues to redefine textured hair extensions and wigs that actually match real textures.
Born out of frustration, their formulas are specifically made for coils and curls that demand moisture without build-up.
If you’ve ever detangled your hair and questioned all your life choices, meet No Knot Co. Their detangling tools have saved many a wash day.
Skincare Brands
A vegan, cold-pressed skincare brand that treats your skin like the green juice it deserves.
Koba stands for longevity and protection. A body, hair and skincare brand that shields your skin from aggression and provides longlasting results.
Founded by Sabrina and Idris Elba, this award-winning brand is designed for all skin tones. Its daily skincare made simple.
A nail brand that gets melanin. Created by Sharmadean Reid, Télle Moi’s polish shades are inclusive andsuited for an everyday wear.
Topicals is rewriting beauty’s perfection narrative with science-backed formulas and honesty as bright as their packaging
Beauty Brands
There were notable mentions from well-known Black beauty brands like
Danessa Myricks Beauty
Fenty Beauty
Pat McGrath
Keeks Reid For The Win
Keeks Reid honestly did an amazing job spotlighting the brands; she didn’t just list products; she shared stories: why they matter, and who’s behind them.
The ITV hosts’ reactions showed genuine curiosity, excitement, and even testing the products on-air, and it all felt extremely wholesome.
What Happens Next
Sustaining that visibility by shopping these brands, reviewing them, and shouting about them long after BHM ends.
Start with these 9 brands and return to MBG for more.
We’re curating a global directory of verified Black-owned brands, not just in beauty, but across lifestyle, fashion, and culture, so that you can support globally and easily.
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