Wisdom Eyewear

Stoic-Surreal Streetwear for the Fearlessly Curious

Man-Owned | $20-$100+ | In-Store | International Shipping | Lagos, Nigeria

Latif Rashad (Founder)

Behind The Brand

What begins as a humble high-school hustle has blossomed into Wisdom Fashion House, a boundary-pushing streetwear and eyewear brand born in Atlanta and woven from whimsical rebellion. Founder Latif Rashad started selling tees at school—rolling out logos inspired by streetwear giants like Stüssy and Supreme—simply because he knew he had something to say. That spark turned into a fire.

Wisdom’s bold “End Rape Culture” tee was a viral movement. Worn by celebs like Jacob Batalon and Lil Yachty, it got people talking and thrust the brand onto the radar of GQ, billion-dollar pop-ups, and socially conscious crowds.

Today, Wisdom isn’t just tees. It’s sculptural frames, limited-edition accessories, and collaborations from Carrots™ to Nordstrom, all threaded with “stoic-surrealism”—a blend of seriousness, whimsy, and the unexpected.

Latif celebrates different ways of seeing: “Eyes talk,” he says—and through bold design, he ensures Wisdom gets noticed.