When Besties Turn Business Besties: Celebrating Kai Collective & I Said What I Said on Their London Takeover
Friendship, collaboration, and the formidable power of women supporting women in business and culture
If you know, you know, and if you don’t, let me introduce you to I Said What I Said - Africa’s largest podcast, Gbeborun Central, best in podcast and the undisputed home of unsolicited opinions.
“Africa’s largest podcast, best in podcast, the home of unsolicited opinions”
Hosted by Feyikemi “FK” Abudu and Jola Ayeye, it’s the weekly gathering where sharp takes meet belly laughs, pop culture tangles with politics, and listeners send in dilemmas only these two could untangle.
It’s witty, unfiltered, and utterly addictive. It’s the kind of show that makes you feel like the third friend in the group chat.
Then there’s Kai Collective - the fashion label founded by Fisayo Longe, whose bold prints and unapologetic designs have become a global statement of womanhood and confidence.
And when these two worlds collided? A whole movement was born.
From Earbuds to Embroidery
I remember first hearing FK and Jollz mention Kai Collective on the pod. It wasn’t an ad read, it was the kind of easy, genuine praise you only give a brand you truly love.
They weren’t just talking about clothes; they were talking about identity. And then they said it:
“When you see a Kai girl, you just know.”
That line stuck with me. I hadn’t even touched a Kai piece yet, but thanks to FK and Jollz, I was already curious. Was I a Kai girl too? Should I be one?
Before I’d ever worn Kai, the podcast had made me curious, made me feel like there was a club I wanted to join. Judging by the sea of Kai pieces at Troxy, I wasn’t the only one.
Friendship, Thread by Thread
This isn’t a surface-level brand partnership. This is friendship turned into collaboration.
Over the years, FK, Jollz, and Fisayo have shown up for each other’s wins, both loudly, quietly and consistently. The support has been very visible, unforced, and rooted in respect. Turning their friendship and casual mentions into the kind of cultural currency we love to see.
So when I Said What I Said announced their biggest London live show yet — Troxy, 1,500+ attendees, fans flying in from across the world — it was no surprise that Kai Collective would be one of their headline sponsors. It was more than brand alignment, it was a declaration: we back each other, in full colour.
Troxy: Where the Podcast Met the Runway
The evening itself was proof of how deeply this audience understands the relationship between the two brands. It was a love letter to their shared audience. All around the venue, you could spot Kai girls instantly — in bold Kai prints, in that “I’m a Kai Girl” confidence.
Kai Collective gave away several Nao Tank pieces(unfortunately, my stars weren’t that lucky) and offered discounts exclusively to attendees.
Fisayo herself was there in person, cheering her friends on, not just as a sponsor, but as a sister in the crowd.
Beyond the Stage
What happened at Troxy wasn’t just a one-off spectacle. It was a chapter in a longer story, one that continued to unfold as FK and Jollz took their tour to other cities, spotlighting Black-owned and women-led brands at every stop.
Of course, the team at MBG, as fans of both ISWIS and Balck-owned brands, has been loving every moment of it.
London was a milestone, but also a promise: that collaboration like this can keep opening doors for more women, more creators, more communities.
Because at its core, this wasn’t just about a podcast or a fashion label. It’s about the power of women championing each other’s work, unapologetically and showing the world that one thing about women is, we achieve. And that’s the kind of legacy worth touring.
To FK, Jollz, and Fisayo — thank you for showing us that friendship can be a growth strategy, and that sometimes the best partnerships are built long before the first contract is signed.
