While the rest of the UK was easing into another weekday morning, ITV’s This Morning turned its cameras toward Black-owned beauty.
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Led by beauty journalist Keeks Reid, the segment spotlighted a lineup of Black-founded skincare, haircare, and wellness brands on daytime TV.
It was a beauty feature and real-time visibility into founders and their products, discussed with excitement and celebration.
So, whether you caught it live or not, here’s a recap, and yes, many of these brands are already verified and listed on the MBG Directory.
Let’s give them their flowers.
Haircare Brands
Charlotte Mensah
Her Manketti Oil range is legendary, nourishing and hydrating. Keeks called it one of those “worth every penny” lines, and we couldn’t agree more.
RUKA Hair
Innovative, community-led, and proudly science-driven. RUKA continues to redefine textured hair extensions and wigs that actually match real textures.
Kurl Kitchen
Born out of frustration, their formulas are specifically made for coils and curls that demand moisture without build-up.
No Knot Co
If you’ve ever detangled your hair and questioned all your life choices, meet No Knot Co. Their detangling tools have saved many a wash day.
Want To Shop Consciously? Explore 300+ Verified Black-Owned Beauty Brands In Our Global Directory
Skincare Brands
The Glowcery
A vegan, cold-pressed skincare brand that treats your skin like the green juice it deserves.
Koba Skincare
Koba stands for longevity and protection. A body, hair and skincare brand that shields your skin from aggression and provides long-lasting results.
S’able Labs
Founded by Sabrina and Idris Elba, this award-winning brand is designed for all skin tones. It's daily skincare made simple.
Télle Moi
A nail brand that gets melanin. Created by Sharmadean Reid, Télle Moi’s polish shades are inclusive and suited for everyday wear.
Topicals
Topicals is rewriting beauty’s perfection narrative with science-backed formulas and honesty as bright as their packaging
Want More Travel-friendly Skincare? Check out Our Global Black-Owned Travel Guide
Beauty Brands
There were notable mentions from well-known Black beauty brands like
- Danessa Myricks Beauty
- Fenty Beauty
- Pat McGrath
Discover More Black-Owned Beauty Across The Globe
Keeks Reid For The Win
Keeks Reid honestly did an amazing job spotlighting the brands; she didn’t just list products; she shared stories: why they matter, and who’s behind them.
The ITV hosts’ reactions showed genuine curiosity, excitement, and even testing the products on-air, and it all felt extremely wholesome.
What Happens Next
Sustaining that visibility by shopping these brands, reviewing them, and shouting about them long after BHM ends.
Start with these 9 brands and return to MBG for more.
We’re curating a global directory of verified Black-owned brands, not just in beauty, but across lifestyle, fashion, and culture, so that you can support globally and easily.
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