Zashadu

Carefully Crafted and Sustainably Yours

Woman-Owned | $50-$100+ | In-Store | International Shipping | Lagos, Nigeria

Zainab Ashadu (Founder)

Behind The Brand

In 2010, Zainab Ashadu founded Zashadu, a British-Nigerian sustainable luxury brand specialising in hand-crafted leather pieces made in Lagos. Drawing inspiration from her Nigerian heritage and a deep appreciation for craftsmanship, Zainab set out to create a brand that celebrates traditional techniques while embracing modern design.

Zashadu's commitment to sustainability is evident in its use of locally sourced, upcycled leathers and organic materials. Each piece is meticulously crafted by a team of skilled artisans, preserving age-old techniques passed down through generations. The brand's designs reflect a harmonious blend of quiet elegance and bold glamour, avoiding superfluous fittings to let the quality of the leather shine.

Beyond fashion, Zashadu is dedicated to community empowerment. The brand's foundation focuses on developing and nurturing local talent in the industry, ensuring that the art of leather craftsmanship continues to thrive in Nigeria.

Zashadu's creations have garnered international acclaim, with pieces worn by influential figures such as Beyoncé and Chimamanda Ngozi Adichie. The brand's unique approach to design and sustainability has positioned it as a leader in the global luxury market