M.O.T The Label

Bold, functional fashion for women who own the room

Woman-Owned | <$100+ | In-Store | International Shipping | Lagos, Nigeria

Mo Agusto (Founder)

Behind The Brand

M.O.T The Label is a Lagos-based ready-to-wear fashion brand. Founded in 2019 by Mo Agusto, M.O.T was born from a deep desire to design for Black and brown women often overlooked in the fashion space, especially those with unique body proportions. With self-taught expertise and fashion training from the University of Arts London and Central Saint Martins, Mo has infused her vision into every stitch of the brand.

The brand delivers vibrant, affordable, and elevated essentials that strike the perfect balance between statement and everyday. M.O.T The Label offers versatile fashion that celebrates all body types. With a range that includes women's wear and matching "Mummy & Me" outfits, the brand emphasises inclusivity and style.

Backed by an innovative on-demand production model, M.O.T combines fashion-forward design with a strong commitment to sustainability, minimising waste through small-batch sourcing and creatively repurposing leftover fabrics.

Why You’ll Love It:
✔️ Inclusive sizing and designs
✔️ Matching outfits for mothers and children
✔️ Vibrant, comfortable clothing