Hanifa

For Women Without Limits

Woman-Owned | >$100+ | International Shipping | Maryland, USA

Anifa Mvuemba (Founder)

Behind The Brand

Founded in 2011 by Congolese-American designer Anifa Mvuemba, Hanifa began as a passion project in Washington DC, driven by a deep belief: women shouldn’t be boxed in by norms. Instead of chasing conventional paths, Anifa honed her craft while working retail, teaching herself design, and dreaming up clothes that celebrated curves and confidence.

Hanifa burst into cultural radar in 2020 with the first-ever 3D virtual runway show—Pink Label Congo—streamed live on Instagram, capturing global attention during lockdown and highlighting its innovative spirit.

In November 2021, Anifa brought the magic full circle with her debut in-person show at DC’s National Portrait Gallery, a celebration of creativity, home, and bold femininity.

Today, Hanifa delivers luxury-ready designs in sizes 0–20. With mentions in Vogue, Essence, Forbes, Teen Vogue, and featuring A-list style icons like Beyoncé and Zendaya, Sarah Jessica Parker, and Tracee Ellis Ross, Hanifa has become synonymous with fearless, inclusive fashion and digital-first innovation.