Chiefer Jewellery

London’s First Black-Owned Mayfair Jeweller

Man-Owned | >$100+ | Bespoke Pricing | International Shipping | In-Store | London, UK

Chiefer Appiah (Founder)

Behind The Brand

In Mayfair, where luxury shops line the streets and old money rules the sidewalks, one jeweller is rewriting the script. Chiefer Appiah, a self-taught craftsman with Ghanaian roots, is the first Black jeweller to set up shop in the area. And he’s not here to play it safe.

Chiefer Jewellery blends the exclusivity of fine diamonds and Swiss watches with the unapologetic swagger of street culture. Think custom pendants shaped like the Jamaican flag, men’s iced-out chains, women’s engagement rings, and Rolexes styled with a touch of Chiefer’s custom symbol.

This isn’t jewellery for blending in. It’s for men and women who want their accessories to carry weight, in the office, on stage, or out in Mayfair itself. Every piece is unique to its wearer and a reminder of a refusal to shrink in spaces not built for us.

That’s the USP. Where other Mayfair jewellers sell tradition, Chiefer sells presence. For the man/woman who knows that the right chain, the right watch, the right ring has to be custom-made by Chiefer.