Afroanishop

Nature’s Touch for Every Curl

Woman-Owned | <$20-$50 | International Shipping | London, UK

Anita Lusuardi (Founder)

Behind The Brand

In 2020, Anita Lusuardi, a full-time mother and natural hair enthusiast, founded Afroani to celebrate and care for textured hair. Growing up in Italy, Anita rarely saw hair like hers represented, leading her to yearn for conformity. Her journey toward self-love began in 2019 when she joined the natural hair community on Instagram, discovering a shared quest among women for clean, effective hair essentials.

Afroani offers a range of handmade, vegan, and cruelty-free hair products and accessories, including satin bonnets, scrunchies, and combs, all crafted with naturally sourced ingredients. Afroani emphasises sustainability and aims to instil confidence in individuals embracing their natural hair.

Based in the UK, Afroani has garnered attention from publications like Elle, Grazia, and Cosmopolitan, highlighting its commitment to quality and representation.