Adwoa Beauty

Clean, Gender-Neutral Haircare for Every Texture

Woman-Owned | <$20-$50 | In-Store | International Shipping | Dallas, USA

Julian Addo (Founder)

Behind The Brand

Born in Monrovia, Liberia, and raised in Staten Island, New York, Julian Addo's journey into the world of haircare began at a young age. By 14, she was already working in salons, honing her skills and understanding the unique needs of textured hair. Her passion led her to open her own salons in Minnesota, but she soon realised that the beauty industry lacked representation and products that truly catered to multicultural hair textures.

In 2017, Julian founded Adwoa Beauty, a brand named after her traditional Ghanaian name, meaning "born on a Monday." Adwoa Beauty is more than just haircare; it's a mission to redefine beauty standards and provide clean, non-toxic, and gender-neutral products for those with textured hair.

The brand's commitment to quality and inclusivity has resonated with many. In 2019, Adwoa Beauty became a Sephora-exclusive brand, expanding its reach and bringing its products to a broader audience. Their signature collections, like Baomint™, Blue Tansy, and Melonberry™, are formulated with natural ingredients to nourish and define curls, coils, and waves.

With a flagship showroom in Dallas, Texas, Adwoa Beauty continues to champion diversity, authenticity, and empowerment in the beauty industry. Julian's vision is clear: to create a space where everyone feels seen, celebrated, and confident in their natural beauty.