She Is MBG: How Frilancy Is Rewriting the Rules of African Fashion Discovery

You know a Frilancy video the second it starts — even before you spot the outfit. That Kendrick Lamar sound drops, and boom.

You already know she’s about to make African/Black-owned fashion go viral. Again.

Her content? Immaculate. Her styling? A masterclass. Her love for African fashion? Unshakable.

Frilancy is showing the world what it looks like to support African and Black-owned fashion unapologetically.

So when we say She Is MBG, we mean it.

One of Frilancy’s Many Viral Videos

Frilancy: The Global Gallery Girl

Frilancy in KAE ME by Ehizogie Lawani and Ere Earrings by Refine Studios

She might live in the U.S., but Frilancy is very much the global gallery girl. Her wardrobe spans Lagos, London, New York, Nairobi — a fashion passport full of African and diaspora-born brands.

Our Top Frilancy Looks So Far

She doesn’t gatekeep, and neither do we. Here are a few of the brands Frilancy has recently brought to life:

Why She’s Our Summer Muse

Frilancy in Onalaja Bee Tank (white), Sierra Maxi Skirt and Zaza Gold Bag.jpg

Frilancy in White Bee Tank, Sierra Maxi Skirt and Zaza Gold Bag (Mini) by Onalaja

This summer, we knew we wanted to spotlight someone who effortlessly champions African and Black-Owned Fashion.

Frilancy is that person. She doesn’t just wear clothes. She curates, creates, and champions.

And that’s exactly what MBG is about.

We’re not just building a directory. We’re building a culture of discovery for those who want to support Black-owned, African-owned, and diaspora-rooted brands but don’t always know where to start.

MBG is the home. Frilancy is the muse. You are the movement.

She makes you want the outfit. We make it easier to discover it.

Want to Discover More Brands Like Frilancy Wears?

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Is there someone you look to for inspiration, someone wearing Black-owned fashion with heart? Let us know, and they might be next on the MBG Muse list

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