Take Risks

Wear your hustle

Man-Owned | $20-$100+ | International Shipping | Birmingham, UK

Armani Juke (Founder)

Behind The Brand

Some brands are built in boardrooms. Take Risks & Prosper was born on the block. What started with one Birmingham teenager printing a hoodie and posting it on Snapchat became a lightning rod in UK Drill culture, and now one of the most recognised streetwear brands in the country.

Founded in 2015 by Armani Juke, TRP speaks directly to the grind: bold graphics, military-inspired cuts, and tracksuits that hit different when you’re out with the mandem or stepping on stage. Worn by Drill collectives like 67 and co-signed by the culture, it’s a brand that carries weight wherever it goes.

TRP isn’t only for men. The brand has unisex pieces and accessories as well to fit everyone.

TRP isn’t just about clothing, it’s about identity. The name itself is a mantra. Take risks, build your vision, and prosper on your own terms. Every hoodie and tee is stitched with that energy.

For men who see fashion as more than fabric — but as a statement of ambition — TRP is the brand that reminds you: risk is part of the reward.