FRÈRE

Tailored for Today’s Power Players

Man-Owned | $100+ | In-Store | New York, USA

Davidson Petit‑Frère (Founders)

Behind The Brand

Born from the creative vision of self-taught designer Davidson Petit‑Frère, FRÈRE redefines luxury menswear by marrying European tailoring, Italian craftsmanship, and the energetic pulse of New York City.

What started as a design idea has become a SoHo flagship at 138 Wooster Street with a full ready-to-wear and made-to-measure service to match.

Each garment is crafted from exclusive fabrics—vicuña, Super 160’s wool, silk blends—and constructed by Italian artisans using time-honoured techniques and meticulous hand-stitching. FRÈRE is about timeless design, bold details, and understated confidence for the modern man.

John Legend has worn bespoke pieces to the Academy Museum Gala, Tim Cook donned a navy tux at the GQ Creativity Awards, and even NFL star Travis Kelce has sported their style. Their native-home debut boutique has gone live with e-commerce in 2025, proving FRÈRE is here to stay.