Caire Beauty

Age Awesome Skincare for the Grownup You

Woman-Owned | $20-$100+ | In-Store | International Shipping | New York, USA

Lorrie King & Celeste Lee (Founders)

Behind The Brand

Tired of “anti-ageing” products that treat every woman the same, Caire Beauty was born in 2020 from the combined decades of experience of founders Celeste Lee and Lorrie King, beauty industry veterans who decided it was time to rein in the skincare neglect targeting women over 40.

They discovered that hormone decline—not sun damage—is the true driver of changes like sagging skin, stubborn wrinkles, uneven tone, and under-eye puffiness. So, they created "Age Awesome Skincare": breakthrough formulas using triple-action hyaluronic acid, bio-fermented peptides, red algae, jasmine, and tree hawthorn to deeply hydrate, firm the skin, and restore a glow (while staying fragrance-free and dermatologist-tested).

A science-led skincare line developed by women in midlife for women in midlife—clean, vegan, cruelty‑free, and proven in clinical testing by real women. In their trials with women 35–65+, 100% of participants reported firmer, smoother, clearer skin after four weeks, with 97% saying their texture reversed years of ageing.